Search snippet preview for Google and Yandex
Type a page's title and description to see how they look in search results on desktop and mobile, and where the search engine will cut the text.
Yandex
The preview is approximate: search engines change their result layouts and sometimes substitute their own text.
What a snippet is
A snippet is a page's block in search results: a title, an address and a couple of lines of description. People decide from it whether to click or scroll on. A good snippet brings more clicks from the same position, with no extra promotion spend.
Search engines usually take the title from the title tag and the description from meta description or the page text.
How to write a title
- Put the essentials first: what the page is and why it is useful. The end may get cut.
- Give every page its own title: duplicates confuse both search engines and people.
- Put the company name at the end after a separator. The home page is the exception.
- No comma-separated keyword lists: search engines dislike them and people do not click.
How to write a description
Summarise the page in one or two sentences: what people will find, how you differ, what to do next. Numbers beat general words: price, timing, quantity. Do not repeat the title, it wastes lines without new information.
Why search results show different text
Google and Yandex may replace the title and description if they think other text on the page answers the query better. This happens most when the description is too short, too long, duplicated across pages or does not match the content. So the preview is a guide, not a guarantee.
Questions.
How many characters should a title have?
Do I need a description if search engines change it anyway?
Why are there no stars, prices or FAQs in the preview?
Where do I change the title and description on my site?
Are my texts sent anywhere?
Good snippets, few clicks?
We will check the title and description of every page, find duplicates and empty ones, and rewrite them for what your customers search. Part of our audit and redesign work.